Been tempted to buy an ipod touch, the new "iphone without a phone", but its not easy to get a hold of one here in Japan. Earlier, Apple promised pre-orders would be shipped by September 28th. That date has come and passed, and they now say that orders will ship in 7-10 business days (now being October 1st). Yodobashi Camera, a big electronics retailer here, used to ask people pre-order them, promising they'd be ready for them somewhere between October 4th and the 16th. But they've since removed the ipod touch from their official inventory on their website, and I've just heard that shoppers in Ginza are being told to wait a month.
As it turns out, the wait might be doing me good though, because Apple's tactics are turning me off. The really exciting thing to me about the ipod touch was that like the iphone, it uses a version of Mac OS, the fullscale operating system for Macs, and as such, is basically a miniature computer capable of running applications. The ipod touch is marketed as an Mp3 player, so the ability to install 3rd party applications has been locked, and Apple intentionally disabled some features available on the iphone . But it was locked on the iphone too, and hackers were able to get into it in quickly. Pretty soon, All kinds of home-made applications were available for the iphone.
It began to look like the iphone and ipod touch would signal the rebirth of the PDA, and take off where the palm pilot failed. With 16GB of flash memory and a revolutionary multi-touch interface that makes using a computer with a small screen bearable, it has the potential to breath new life into the market. The ipod touch is even better still, because it has wi-fi browser and all the core components for only 300-400 dollars. That might seem pricey for an mp3 player with only 8-16 GB of memory...but for a revolutionary PDA? Sign me up.
Then Apple had to ruin it all. In the past, their stance on 3rd party applications was neutral, neither inviting nor hostile. Their new policy is not only to discourage them, but to wipe them out with firmware updates, and declare the warranties on unlocked products void.
Check out what Jack Schofeld of Gizmodo's iphone looked like before and after the new firmware update; by eliminating all applications from his hacks, it rendered it a greatly inferior product. Don't expect Apple to go any easier on the ipod touch, either. You'd think its lack of a phone and freedom from obligations to AT&T contracts would make it safer, but Apple is sending takedown notices to anyone posting code to unlock the ipod touch. They won't let you get all those features on a low-end, 300 dollar media player, even if its perfectly capable of it.
Here's why- as it turns out, Apple is well aware of the potential of touchscreen technology. News is leaking out about an upcoming apple PDA, basically a fully functioning, touchscreen, flash based computer, which will be similar to the iphone, but 1.5 times larger.
You can bet that this device will allow 3rd party applications, and they'll probably even put out a developers kit for it. But it'll happen on Apple's terms, and at Apple's prices. Much in the same way the ipod touch has had its software crippled so that it lacks features its perfectly capable of an attempt to get you to upgrade to the more expensive iphone, both products are being locked from 3rd part applications in an attempt to make the new PDA, which will take up the high end of the market, a more appealing product.
People are starting to take notice of Apple's increasing arrogance. The company was on the verge of collapse in mid 90's, and for the past ten years Steve Jobs has done everything he can to woo consumers back. But now that they have a killer product again, they're doing everything they can to milk people for it.
This line of thinking is just as short-sighted as Apple's thinking in the 80's, when they lost the platform war to Microsoft. Apple was abusive to 3rd part developers then, too. Like now, all they though about was their bottom line in terms of profits selling expensive hardware. Anyone outside their company trying to cash in on the sales of Apple hardware with their own software was seen as parasitic.
What apple doesn't understand though, is that the widespread acceptance of the touchscreen version of Mac OSX would eventually be much more valuable to them than higher profit margins on upscale PDAs. If developers are allowed to run amuck and create software for the platform, and low-end devices like the iphone and the ipod touch are unlocked so as to give comsumers everything the platform has to offer cheaply, it could consume the PDA market, and eventually become the industry standard for handheld computing.
Apple doesn't have a complete patent on touchscreen technology. Much in the same way microsoft horned in on the mouse/GUI innovations of the mac with windows, rivals are already putting out imitation-iphone touchscreen cells/PDAs of their own (Also see here). They might be lousy compared to the iphone at first...but if they're cheap and open to developers, they'll eventually come to overshadow the closed apple PDA line. And once again, rather than taking over the world, Apple will be left on the sidelines, with the superior, more expensive computer that only a small niche of the market is willing to buy.
UPDATE:
Updates...As I wrote above, the ipod touch will likely stay artificially limited. But I'm now hearing apple will phase in extra apps for the iphone very gradually. First, they'll release a suite of their own making. They'll get first cracks in developing and profiting off extra software for it. That'll happen maybe a year from now.
Then, even further in the future, They might start bringing in third party developers. But only ones that they pick and choose, and to do things they want to see them do. I strongly suspect they'll charge them licensing fees, much in the same way Nintendo does to third party gamers. And even that may not happen for quite a while. Maybe '09, maybe even later.
Now, Apple has genuine has concerns about the stability of the iphone, and don't want it crashing from software the same way so many Nokias do. I appreciate that.
And I'm sure many could point out that Apple is well within their rights to do all these things this way, and even that they have a couple good, noble reasons for doing it. I don't disagree.
But the question for me is this...
Apple lost the desktop OS war, despite being the company that introduced the mouse and GUI to home computers in the first place. Will Apple get payback on a new frontier of OS's, and win the next big OS war? Or, like in the past, will they see their innovations once again cannnibalized by a slew of crummy, cheaper, open-source, open architecture imitators, and once again wind up being a cult-following niche-market with less than 10% market share?
Based on the way they're acting, I'd say there's a good chance the latter will happen. iphone imitations are already on the way, as you can see in the links now at the end of the original post.
Am I saying these phones are better? No. Am I even saying I'd choose either over the iphone myself? It remains to be seen, but likely not. But windows was inferior too, and it still won with ease.
1-2 years is too long to wait for extra iphone software (tight on Apple's licensing leash, to boot). Jobs talks about a goal of 1% market share for cell phones. As big as that sounds, its nothing compared to what the ipod has in its own market, or to what windows has in its. If Jobs wants to see bigger things than 1% market shares, and make apple the major player in this new market, he can't wait til '09 or '10 to put out a developer's kit. He needs to put it out NOW.
Updates...As I wrote above, the ipod touch will likely stay artificially limited. But I'm now hearing apple will phase in extra apps for the iphone very gradually. First, they'll release a suite of their own making. They'll get first cracks in developing and profiting off extra software for it. That'll happen maybe a year from now.
Then, even further in the future, They might start bringing in third party developers. But only ones that they pick and choose, and to do things they want to see them do. I strongly suspect they'll charge them licensing fees, much in the same way Nintendo does to third party gamers. And even that may not happen for quite a while. Maybe '09, maybe even later.
Now, Apple has genuine has concerns about the stability of the iphone, and don't want it crashing from software the same way so many Nokias do. I appreciate that.
And I'm sure many could point out that Apple is well within their rights to do all these things this way, and even that they have a couple good, noble reasons for doing it. I don't disagree.
But the question for me is this...
Apple lost the desktop OS war, despite being the company that introduced the mouse and GUI to home computers in the first place. Will Apple get payback on a new frontier of OS's, and win the next big OS war? Or, like in the past, will they see their innovations once again cannnibalized by a slew of crummy, cheaper, open-source, open architecture imitators, and once again wind up being a cult-following niche-market with less than 10% market share?
Based on the way they're acting, I'd say there's a good chance the latter will happen. iphone imitations are already on the way, as you can see in the links now at the end of the original post.
Am I saying these phones are better? No. Am I even saying I'd choose either over the iphone myself? It remains to be seen, but likely not. But windows was inferior too, and it still won with ease.
1-2 years is too long to wait for extra iphone software (tight on Apple's licensing leash, to boot). Jobs talks about a goal of 1% market share for cell phones. As big as that sounds, its nothing compared to what the ipod has in its own market, or to what windows has in its. If Jobs wants to see bigger things than 1% market shares, and make apple the major player in this new market, he can't wait til '09 or '10 to put out a developer's kit. He needs to put it out NOW.